Editorial project
Fernando Fantasmo
Branding, Website & Campaign Design
Story World
A character-led universe for a modern children's book.
Fernando Fantasmo is built around a warm, mysterious, and slightly magical story world. The visual direction balances childhood wonder with an editorial sensibility.
The project treats the book as more than a single cover. It becomes a complete universe with its own atmosphere and emotional tone.
Brand Identity
A memorable identity for a playful ghost story.
The branding system gives Fernando Fantasmo a recognizable voice. Typography, composition, color, and illustration work together to create a distinct visual identity.
The goal was to avoid generic children's visuals and create a brand that feels collectible and carefully crafted.
Website Design
A digital experience that feels like opening the story.
The website extends the book's atmosphere into a digital space. The experience is designed as an entry point into Fernando's world.
Layout, imagery, and pacing create curiosity while keeping the interface simple and easy to navigate.
Campaign Design
From book identity to launch communication.
The campaign system translates the book world into promotional touchpoints. It keeps the same softness while giving the project a clear public presence.
Posters, digital visuals, and social assets speak with one voice, making the launch feel cohesive.
A gentle ghost story turned into a complete visual world: soft, cinematic, memorable, and ready to live across print, web, and campaign touchpoints.
